Description

MARKETING MANAGEMENTB.Com MGU UGP{ HONOURS} SEMESTER 1 BY SREEDHAR.P.NAIR -{ BUSINESS STUDIES -MINOR}DSC B MG 1DSCBST 100 The students who learn marketing find many difficulties in understanding the different facets of marketing. This text book on 'Marketing Management' is a small key to open the big premises of the subject. It is structured strictly as per the First Semester Four Year UGP Syllabus of the Mahatma Gandhi University. We have tried our level best to collect most of the relevant information on marketing and present them in a lucid style. Students can easily grasp the complicated terms and concepts of marketing with the help of this text book. Teachers can confidently recommend this hand book as an ideal study material on Marketing Management for their students.