Description

Entrepreneurship is a profession. Like other professions, it can be developed and fostered through specific educational and intensive training programmes. The study of entrepreneurship development becomes a pressing need of the day in a country like India, where there is under utilisation of human resources and scarcity of financial resources. Being a panacea for unemployment, entrepreneurship development is of immense importance in Kerala, where the well-qualified, educated, talented youth encounter the severe problem of unemployment.There is no dearth of text books on this subject. But, the systematic presentation of ideas and the simple and lucid style in writing make this book unique. The author will be abundantly rewarded, if the students find this text book a useful companion in their studies.